Technology, accessibility, growth
Technology is improving our everyday lives and driving our decision-making processes in many ways. For the first time ordinary people are able to invest in high tech start-ups and ideas through crowdfunding; biotech is changing the way scientists research; digital health technologies have improved access to care for the wider population; data analytics are playing a key role in customer acquisition for many retailers. Technology is a key ingredient for growth; disruption needs to be anticipated.
It is predicted that by 2020, there will be 55 billion connected devices. In such a scenario ease of access will be a key differentiator. More and more consumers are leaning towards their mobile devices expecting better and convenient platforms. An increasing number of start-ups are identifying such needs and existing service gaps to fill them with their ideas.
The evolving landscape for small enterprises in London is very exciting just now. At KPMG Enterprise we are dedicated to serving technology start-ups by understanding their needs and finding the right solutions for them. After all, enterprise is all about working with privately owned businesses – big and small, young and old, all shapes and sizes!