Growth · 9 December '15
Understand how your business model will scale ‘capitally efficiently’
How big is your Total Addressable Market in value and number of customers? How much of that market can you capture with the money you are raising?
The key point in working out your sales forecast is the level of predictability and certainty. If you have existing customers, a proven method to acquire and retain new customers and good working hypothesis on how you can scale fast, then all the better. It will cost investors less money to fund the growth of the company that know exactly how the business will scale.
Founder, Capital Enterprise