Founder, Capital Enterprise
Thrive is set up by Funding London, a venture capital company bridging the finance gap for early stage businesses based in London. With over a decade’s experience in supporting the startups of London through a variety of funding vehicles, Funding London sensed a need to illuminate the ever-evolving scenario of London’s early stage businesses.
Thrive features interviews with and opinion from budding entrepreneurs, investors and industry experts. A mix of contributors from all areas of the industry is desired in order to spark genuine discussion about ongoing critical issues. While it showcases the effectiveness of successful ventures, it also encourages sharing lessons learned from missteps and unsuccessful projects.
Speaker, Researcher, Consultant and Coach
The number one reason for investors to invest in a start-up is the team’s qualities, so build it before you raise; but what does a great team look like?
Impress investors with the fact that you not only know who your first 100/1000 customers are and the competitors who are presently serving them or competing for their attention, but can go further and answer some of the deeper questions.
Be the experts on the topic of your target customers and market segment. To paraphrase the famous investor and entrepreneur Peter Thiel, “a good start-up should have discovered a big secret – that secret is how your team can crack open a market and by doing so make a lot of customers happy and investors a lot of money.”
Be the experts on the topic of your target customers and market segment.
How big is your Total Addressable Market in value and number of customers? How much of that market can you capture with the money you are raising?
The key point in working out your sales forecast is the level of predictability and certainty. If you have existing customers, a proven method to acquire and retain new customers and good working hypothesis on how you can scale fast, then all the better. It will cost investors less money to fund the growth of the company that know exactly how the business will scale.
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